A B2C products company needed to improve and track marketing spend to engage more prospects and to evaluate and target marketing budget more effectively.
Customer lifetime value exceeded $5,000.
Front Analytics created data models that combined multiple data sets to provide deeper customer insights and targeted messaging. This allowed the company to more precisely target prospects, understanding where to find them and how to effectively message to them.
Additionally, digital and social media tracking systems were created that aggregated results of marketing programs and provided real time feedback on the most effective target/channel/ messaging combinations.
As a result of this project, the company realized a 24% increase in the number of leads generated, and a 36% reduction in cost per lead.